What should be on my business card?….
….Asked a fabulous business woman this morning on Twitter, and since I’m stuck in bed having used up too many spoons (ask @ClareLauwerys about that – its to do with your health and ME) after a great night of partying Friday night as we were finalists in the Colchester Business Awards (no shiny awards but 3 categories – Excellence in Marketing, New Company and Highly Commended.)
So I have the time to answer personally.
So what should be on your business card. A great place to start is to ask people who you know will give you a genuine answer. Your Nan maybe your biggest fan but her critique of your business card may not be as sound as a fellow business woman at a networking event. So take along your current one and be brave.
The thing to remember is your business card needs to be a key to people wanting to know more. You know how the 60 second elevator pitch is “What you do to get someone to want your business card” Well your business card is the “What you do to get people to want to keep it and use it”. And that means creating a desire to keep in touch, and to keep up to date on all you do.
Things to consider are:
If you are using social media effectively make it easy for people to connect with you and have your links there – especially if your picture doesn’t give it away.
Testimonials are great – but not too many.
What your clients get – remember this is not what you do – this is what they get. You don’t walk into the butchers and say “Hey I would love a dead pig sandwich please do you?” So saying what customers get can be very powerful.
A great tag line is great – but only if it adds meaning – for instance ours is “As Passionate About Your Success As You.” And BWN business women KNOW it! So what is powerful for you?
As the fab business woman that contacted us via Twitter said “Less is defintely more” but if you are struggling to work out which words are most powerful – list them all and then get feedback from other people – You are always welcome to use the BWN social media to gain feedback (you can access that on the home page of the website.) Business women do love to support the success of each other, and in doing this, you are still raising awareness to you and your brand and what you do. So before your new business cards are even printed, people will be knowing you and your business.
Pictures and images – are they relevant? As pretty as a beach or a flower is, does it have any obvious meaning to you and what you do? If not is it taking away from your overall message?
Most importantly ensure your contact details are clear and obvious and Tiny writing is a hate – so don’t do it.
Hope that helps – for more ideas just get in touch – thats our job!
My names Mandie Holgate and I am the coordinator for Essex – There are other fabulous coordinators in our team and we are looking to grow across the UK, since we know what The BWN genuinely results in more business, more skills and more confidence.
So do get in touch anytime – mandie@thebusinesswomansnetwork.co.uk 07989935556
