How Did A Solo Female Entrepreneur Beat the Competition- 2 Loveable Hairdressers with 10-20 Customers Visiting Their Salons Each Day to Become the Best Loved Business in Ipswich?

In just 14 days, Elene Marsden owner of betterACTnow had gained the support of over 150 businesses and won the prestigious Best Loved Business in Ipswich Award.

How did she achieve this success?

Elene sells ACT software and trains businesses to keep in touch with their client base so she knew she had the systems to win this award and she was keen to show that she walks her talk!

The steps she took to beat the competition

Step 1 As soon as the 14 Days of Love Competition was announced Elene decided she wanted to win. Elene even visualised going to the Valentine’s Ball as the winner picking up the prize. She told other people she was going to win! Rather foolish some might say! SET YOUR INTENT

Step 2 Elene created a promotional video to get votes. Yes, she spent a morning sorting out images and video clips but the hard work producing the video was done by Fiverr.com– an amazing website where you can get anything done for $5! Her rather splendid video was available within 24 hours. PROMOTE YOURSELF DIFFERENTLY

Step 3 She sent 3 emails using ACT Emarketing to her customers and to people that she knew opened and liked reading her regular e-shots –SEND TARGETED MESSAGES WITH A CALL TO ACTION

Step 4 As the competition intensified she went to more networking events than usual and asked for support. She needed to make an impression and wore her ruby slippers which certainly got people talking. They now have a special place in her office. BE MEMORABLE

Step 5 She asked for votes. She didn’t always feel comfortable doing this but she was on a mission and had to suspend all fear. ASK FOR WHAT YOU WANT

Step 6 She used Social Media to tell people how many votes she had especially during the last days of the competition when the votes were so close.  SPREAD THE WORD ONLINE

Best Loved Business Award

It’s early days to analyse how much extra revenue this award will generate for Elene’s business –betterACTnow– but she knows that the gaining over 150 amazing testimonials in just 3 weeks an only be good for business in the long run.