Essex Business Woman Goes North (Well Norfolk.)
Susan Pattrick has been a member of the BWN since its launch in 2009 and is a passionate believer in our ethos and power to help all women in business succeed in all areas of business.
As Founder of Dancing Giraffe Susan wants to help all people with any disability access the services and support they need to. Here Susan shares why she jumped in her car and visited Norfolk’s Coordinator Denise Bretton and her events.
On 7th May I went up to Norwich to attend The Business Woman’s 
Network meeting held at Caister Hall Hotel at Caister St Edmund near Norwich. I set off at about 7.15 am not knowing how long it was going to take me to get there. It was a beautiful sunny day and the birds were singing in the trees – although I have to say I didn’t hear much of that because I had Radio 2 on. I love singing along in the car to cheerful songs as I am driving but I cannot sing in tune to save my life. It’s a good job that no one else can hear me.
I had to leave Gerald in the shed again (for those of you that don’t know, Gerald is my organisations mascot since our logo is a Dancing Giraffe and he loves attending Essex BWN events with me) he was most unhappy about that and sulked because I wouldn’t take him along. Of course it was polling day and he wanted me to take him along to the polls! He isn’t registered to vote, which is why I was trying to explain to him that he couldn’t cast his vote and even if he did it wouldn’t count! Anyway I managed to calm him down with a few tasty morsels of green shoots – that’s his favourite food and he seemed satisfied! At least when I got home he was pleased to see me – but that’s getting ahead of myself!
When I arrived at the hotel, (it was being used as a polling station), I was confronted with this beautiful old building set in the most gorgeous grounds and set back from the road in a very quiet area. It was 9.30 am when I arrived (half an hour before the meeting was due to start). I was the first one there – isn’t it always the way, the furthest away was the first one who arrived! The hotel reception staff were lovely and offered me a cup of coffee or tea whilst I waited for Denise Bretton to arrive. Unfortunately Mandie Holgate couldn’t make it because she had a client to coach. She was really miffed at missing out on the presentation. The photo 
here is the one with Mandie and I at the recent BWN event at the Crowne Plaza, Maldon where the Colchester BWN is held.
There was general networking to start with and about 10.30 Denise asked everyone to take their seats in readiness for Sophie Jewry’s presentation. Sophie Jewry, is a fabulous Business Brand Consultant. For the next hour she was very entertaining, explaining how to identify your ideal client (you need to do this for every client profile that you have) and put yourself in their shoes even down to personal things like who your ideal client loves, what they eat and how they dress. We were given a printed guide on how to identify your ideal client which is very useful to me. I didn’t realise how in depth it was just to ensure that you don’t waste money on clients that are never going to use your services. It was an absolutely brilliant hour and well worth the two and a bit hours driving time. I made several good contacts there including the Norfolk Knitters! If you get the chance to go and listen to Sophie then do take it. It is absolutely brilliant! Mandie did say that Sophie was going to come to Colchester BWN at some stage so don’t miss it! Thanks to Jayne Lloyd our fabulous photographer for the pic too. I’m the one in the branded yellow hoodie!
Join us at our events in Norfolk and Essex and if you are in any county in the UK, we would love to help you get paid to network. Learn more here.
Say Hi to Susan and learn more at Dancing Giraffes website – www.dancinggiraffe.com
