Okay so I’m no copywriter (although I did once gain a client out of a copywriter who noticed grammatical errors on my website and emailed me!) But I do know, writing great blogs and fabulous web content is pretty pointless unless you are directing people to it.
Recently I was running a BWN workshop on Blogging For Business and this topic came up. “I am writing a blog, but no one is reading it, what do I do?”
Well here’s the thing, unless you find an effective way to market your blog, you might as well go and talk to the tree at the end of your garden. The tree will apparently feel good (he enjoys your carbon dioxide) but doubtful it’s liable to buy anything from you – if it does now THAT one would be easy to market!
You see you need to interact to the right people.
In the right way.
At the right time of day.
Saying the right kind of things that hook people in to wanting to know more.
That is useful and relevant.
And most importantly make it easy for them to find it again, and again, and again.
It could sound daunting but if you get it right, you will have people interacting with you, visiting your website regularly, appreciating you as an expert in your field and starting to love you and all that you do.
And pretty soon amazing things can happen thanks to blogging.
I personally include, new customers, speakers engagements and press opportunities but my personal fave to date, is having @StephenFry say “Great Blog” and when I DM’d him and asked if I could quote him, he said “go ahead.”
Sigh world’s best Tweeter thinks I’m great – Love it!
What could it do for you?
I am now running Business Clinics once a month at HSBC Business Banking Centre in Colchester through The Business Womans Network, for your chance to be one of just 10 business women at that table – get in touch.
The next one in October is be social media and a second one on Marketing- Creating & Actioning Your Plan. (24th October).