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Is a question I got asked today from someone new to Twitter who was yet to get to grips with how wonderful social media and social networking is for business, but then its a question I get asked a lot.

But really why bother with Hootsuite (or Tweetdeck – the choice is yours, and personally I love Hootsuite) and the reason why to bother with Hootsuite, the why I love it?

Well…..

I can schedule messages – so I can share some tasty top tips, advice, ideas and pearls of wisdom while I’m busy with a client or at a BWN networking event – which if you get it right means you get targeted traffic to your website and the ping ping of people buying from you.

I can keep all my social media in one place – ensuring I comment and interact with all the fabulous business people I know on a regular basis – remember my rule – “You can’t dictate when someone is ready to buy, but you can have a say in who they buy from.”

I can follow key words and join in the important and relevant conversations to me, my target audience and people that I want to engage with.

I can schedule messages – I know I have already said this, but seriously how great is it that I can share some great ideas to motivate and inspire business women, while being out and about working in my job motivating and inspiring business women! I love that, I  know us women are notoriously good at multi tasking but Hootsuite allows you to take that to a whole new level.

And now for a word of caution (because this a blog post not an indepth how to use Hootsuite lesson – although I do offers those since I’m so in love with social media!) Hootsuite is a tool to make social media easier, to make it fit into your busy life. It is not an alternative to listening to conversations, to interacting and RT-ing what others have to say. Its an accompanient.

And those that forget that, forget at their peril. People don’t want to be sold at in your tweets – its the fastest way to turn people off of you and stop engaging with you. The days of repeating your business promo literature are long gone!

So get in there and have a go – as I often tell newbies to social media success a) you can’t break it and b) you will always be learning and c) (if you get it right) you will love it too, for what it delivers to your business success.

I run social media workshops, 1 to 1’s and a ton of other stuff along side the work I do to support business women to get more customers and grow their business, so if you would like to power up your results, say hi at a Essex BWN event or give me a call for a chat – BTW I find a lot of time when you get your marketing message clear to the right target audience things start to slot into place rather nicely!

Mandie Holgate mandie@thebusinesswomannetwork.co.uk

07989 935556

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