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I’ve thought often about writing this article, and always shied away from being a bit controversial. (If you read my articles before either here or on www.mandieholgate.co.uk you will know I tend to be about empowering, sharing top tips to make life, business, success and confidence just that be easier.) However I felt that I’d seen this happening too many times not to say something.

And the reason I say something now is because I can’t believe something that I thought was a given, an obvious expected standard, just doesn’t always exist, and not only is it not particularly pleasant to work in that environment, if you are doing this, then you could be damaging your success too! (So this article does come back to what I normally write about after all!)

The more I get asked to speak at events the more I naturally end up attending a variety of events aimed at personal and professional development and business success. And whether I’m attending a local business show a national one or a special all day event it really shocks me how many people that just don’t turn up!

What’s the big deal you say? It’s a free event, there’s no cost, so?

The big deal is that I personally think it impacts on your professional brand and what people think of you.

Think about it. You posted all over social media you were attending. You said you will be there. And then something came up, right? No big deal. But although there’s 500 – 2000 people at that event and you figure no one will miss you right?

They will, because there in reception when we all arrive is your lanyard with your name and business on, and then at the end of the day its still there!

Sorry did something better come up than what you thought was going to be an awesome day?

A client maybe?

I have a real issue with this, because firstly it shows a high level of disrespect to the organisers. It may seem like just a lanyard to you, but it’s not for the organisers. An organiser of an event need to ensure for every name that turns up there is adequate parking, adequate refreshments, adequate seating, someone has to take the time to print off and make your lanyard. As the numbers for the event increases the organisers think “wowsers we’ve got xxxx people booked for this, we should slow down on marketing, we may have to turn people away, our maximum capacity for safety is xxxx” So you greatly impact on the organisers.

Secondly if you’ve posted you are attending and don’t show, what does that say to those that do turn up? Is it a bad event we shouldn’t be at? Have we wasted our time? It can create unease in the delegates (I do not jest!)

More worryingly those that do turn up know who hasn’t arrived and think “Do they ever turn up to what they say they will?” What does that say about you, your professionalism and your business?

Can someone be trusted if they can’t even turn up to what they say they are going to?

If you don’t know if you will be too pressurised to attend then don’t fill in the form saying you are going. Leave your status as interested.

And if you worry about giving up a day to this event over on the Insiders I’ve shared top tips on how to get the most out of your day and double the usages of your time. As always as an Insider, I’m sure we will have some discussion, ideas and advice for each other on our confidential Facebook group too!

Not in yet?

Join here.

(I always worry about sharing a view that I’m sure some will disagree with, but the fact is that many people end up discussing the people and businesses that aren’t at these events. And my attitude has always been that if its good for business, and you need to know about it, then I will tell you. That also goes for the stuff that I see happening that damages your success. So with much love and respect for your success, I share. Best wishes Mandie Holgate, Founder of The Business Womans Network.)

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